Have your lips lost their definition and natural coloring around the lip border? Would you like them to appear more plump? Have they thinned out over time? Does your lipstick run into the cracks? Permanent lip color can give you the optical illusion of fuller looking lips, and again, balanced. Permanent lip color can be applied using several different methodologies. Depending on your personal preference, lip color can be applied only as a lip line with slight fading, to reshape and contour lips for a more defined sensual look or a soft natural tone to bring back definition and lost color.